PopFrame QA Checklist

PopFrame Launch QA Checklist

Use this before spending 1 € on ads.

Product / offer

  • [ ] One public offer only: 249 € preorder OR 29 € reservation, not both equally prominent.
  • [ ] Product title contains “Preorder” if 249 € is live.
  • [ ] Product title contains “Reservation” if 29 € is live.
  • [ ] Price correct: 249.00 or 29.00.
  • [ ] No “in stock” promise visible.
  • [ ] Inventory policy allows preorder / continue selling.

Trust / legal

  • [ ] “Watch not included” appears near hero CTA and product CTA.
  • [ ] “Independent aftermarket accessory” appears near hero/product/FAQ.
  • [ ] “Not affiliated with Audemars Piguet or Swatch” appears in FAQ/legal.
  • [ ] Refund before production lock is explained.
  • [ ] Timeline says confirmed after prototype/tooling validation.
  • [ ] If images are renders, page says concept visuals / not final prototype photos.
  • [ ] No official logos or copied brand marks.

Fit / product clarity

  • [ ] Lépine/Savonette explained simply.
  • [ ] Fit preference option exists or is collected manually.
  • [ ] Colorway preference option exists or is collected manually.
  • [ ] “Not sure” option exists.

Checkout

  • [ ] Add to cart works.
  • [ ] Checkout opens.
  • [ ] Variant selected appears in cart/checkout.
  • [ ] Price correct in checkout.
  • [ ] Shipping/tax not absurd.
  • [ ] Confirmation email copy doesn’t imply immediate shipping.

Tracking

  • [ ] Meta Pixel PageView fires.
  • [ ] ViewContent fires on product/page.
  • [ ] AddToCart fires.
  • [ ] InitiateCheckout fires if checkout opened.
  • [ ] Purchase or Lead configured.
  • [ ] UTMs are preserved.

Mobile

  • [ ] Above the fold readable on iPhone width.
  • [ ] CTA visible without hunting.
  • [ ] Sticky CTA not covering important content.
  • [ ] No horizontal scroll.
  • [ ] Font sizes readable.

Ads

  • [ ] Campaign starts at 10 €/day, not 20+ until signal.
  • [ ] 2 creatives minimum.
  • [ ] Ad copy includes no official affiliation claims.
  • [ ] Destination URL correct.
  • [ ] UTM source=meta set.

Go / no-go

GO paid traffic only if:

  • checkout or lead capture works
  • legal disclaimer visible
  • mobile page works
  • tracking basic events fire

If any of those fail: organic only + fix before ads.