PopFrame Command Center

PopFrame Morning Command Center — Minimal Work Launch

You should do these in order. Do not improvise.

1. Check Claude output first — 15 min

Open:

  • `/Users/enzo/royal-pop-shopify/index-preview.html`
  • `/Users/enzo/royal-pop-shopify/sections/popframe-landing.liquid`
  • `/Users/enzo/royal-pop-shopify/products/popframe-products-249.csv`

Decision:

  • If the site looks premium and checkout trust is clear: use 249 € preorder.
  • If it looks unfinished: use 29 € reservation or email capture only.

2. Shopify product — 30 min

Import one of these:

  • Main: `/Users/enzo/royal-pop-shopify/products/popframe-products-249.csv`
  • Fallback: `/Users/enzo/royal-pop-shopify/products/popframe-reservation-29.csv`

Set product to ACTIVE only after checking:

  • price correct
  • variants correct
  • inventory policy allows preorder
  • title includes preorder
  • description includes legal disclaimer

3. Install page — 30 min

In Shopify Dawn:

  • Add section: `sections/popframe-landing.liquid`
  • Add template: `templates/page.popframe.json`
  • Create page: `PopFrame — Royal Pop Wrist Conversion`
  • Assign template: `page.popframe`
  • Link CTA to product.

4. Tracking — 20 min

Verify:

  • Meta Pixel PageView
  • Shopify analytics
  • GA4 if available
  • AddToCart / Lead / Purchase event if possible

5. Send affiliate emails — 20 min

Open: /Users/enzo/royal-pop-shopify/emails/affiliate-outreach-pack.md

Send to:

  • Grandeur
  • Delugs
  • Royal Pop Straps
  • WIS Straps

6. Send supplier emails — 20 min

Open: /Users/enzo/royal-pop-shopify/emails/supplier-outreach-pack.md

Send to:

  • Baoruihua / ODM Watch
  • CONKLY
  • JOYA Watch
  • Morellato or ABP if you want a premium EU lead

7. Prepare Meta Ads — 30 min

Open: /Users/enzo/royal-pop-shopify/ads/meta-ads-launch-pack.md

Create 2 ads first:

  • Ad 1: The Royal Pop should be worn.
  • Ad 2: No mass production before fit validation.

Budget:

  • 10 €/day for first 48h.
  • Do not start at 20 €/day unless page + checkout + pixel are clean.

8. Post organic — 20 min

Open: /Users/enzo/royal-pop-shopify/social/social-launch-pack.md

Post:

  • X launch post
  • Instagram caption/Reel
  • Reddit soft-validation post only if you can monitor comments

9. Final QA before paid traffic — 10 min

Paid traffic can start only if:

  • CTA works
  • checkout or lead capture works
  • legal disclaimer visible
  • watch not included visible
  • no official logos
  • preorder terms visible
  • mobile layout usable

Go / No-Go

GO 249 € preorder if:

  • site premium enough
  • checkout works
  • terms are clear

GO 29 € reservation if:

  • site okay but not premium enough
  • product/checkout works

GO lead capture only if:

  • checkout fails
  • product not ready
  • legal/trust unclear

NO paid ads if:

  • mobile page broken
  • checkout broken
  • legal disclaimer missing

Core message to keep consistent

From pocket piece to wrist statement.

Core trust line

No mass production before fit validation.

Core legal line

Independent aftermarket accessory. Watch not included. Not affiliated with Audemars Piguet or Swatch.